More Than Just Visibility: Partner with Europe’s Largest Independent tourism distribution company.

The German travel market is highly competitive. To achieve real, sustainable growth here, you need more than just a presence – you need a powerful engine driving your sales. You need a partner who combines cutting-edge technology with the passion and expertise of genuine travel professionals.

Welcome to Schmetterling International.

Key facts.

  • Over 4,300 international partner agencies.
  • Reach over 500,000 end customers with high purchasing power.

Key facts.

  • Over 4,300 international partner agencies.
  • Reach over 500,000 end customers with high purchasing power.

B2B Power with direct Access.

  • Roadshow „Dialog Tour“: Meet travel agency partners face-to-face in Germany, Poland, and the Netherlands.
  • Schmetterling direkt: Meet our travel agency partners online and present your offers in real-time.
  • Annual Conference: Stand out among 100+ exhibitors and influence 650+ key industry decision-makers. Be right there at the counter!
  • Point of Sale: Be right at the counter! Use our AI-powered travel software for precision-targeted advertising.

B2C Power with maximal Impact.

  • WhatsApp: Step into your customers‘ daily lives with direct, personal communication right on their mobile screens.
  • Social media: Do exactly what your target audience wants with campaigns that are made just for them.
  • Newsletter: Reach a wider audience and promote your offers directly to travelers through our partner agencies.
  • Smart AI: Hit the sweet spot! Deliver the right offer at exactly the right time using our fully automated technology.

B2B Power with direct Access.

  • Roadshow „Dialog Tour“: Meet travel agency partners face-to-face in Germany, Poland, and the Netherlands.
  • Schmetterling direkt: Meet our travel agency partners online and present your offers in real-time.
  • Annual Conference: Stand out among 100+ exhibitors and influence 650+ key industry decision-makers. Be right there at the counter!
  • Point of Sale: Be right at the counter! Use our AI-powered travel software for precision-targeted advertising.

B2C Power with maximal Impact.

  • WhatsApp: Step into your customers‘ daily lives with direct, personal communication right on their mobile screens.
  • Social media: Do exactly what your target audience wants with campaigns that are made just for them.
  • Newsletter: Reach a wider audience and promote your offers directly to travelers through our partner agencies.
  • Smart AI: Hit the sweet spot! Deliver the right offer at exactly the right time using our fully automated technology.

Discover our media solutions.

All opportunities at a glance: Download a compact overview of our extensive Communication and Advertising Media portfolio here.

Get in touch.

Our Supplier Relations & Purchase Team is happy to assist you personally. Get in touch by sending us a message or giving us a call!

Here’s how to reach us:
Our Purchasing Team: Email: einkauf@schmetterling.de or Phone: +49 9197 6282-640
Richard Reindl: Email: richard.reindl@schmetterling.de or Phone: +49 9197 6282-2286

Richard Reindl,
Director of Supplier
Relations & Purchase

Nicole Plattner,
Senior Key Account
Manager

Janina Nowak,
Senior Key Account
Manager

Elisabeth Schuh,
Senior Key Account
Manager

Mark Böhm,
Senior Key Account
Manager

Markus Diegruber,
Junior Key Account
Manager